Riri stands for Alsamman wa Alkhareef (Quail and Fall) movie character, Riri ,as I consider her the good lady ,not the prostitute ,at least she is honest to herself . Vanhelsing ,who does not know him ,but for me,he is a symbol of fighting evil anywhere .
Monday, March 12, 2012
Sunday, March 11, 2012
A Note from Gary Zukav: Occupy Your Heart
The Occupy movement spread around the world despite beatings, arrests, evictions and the loss of so much personal property, frequently by people who have little personal property. The energy in general, as far as I can see, is not defiant in a superior way or angry in a personal way. As Martin Luther King Jr. said in his famous "I've Been to the Mountaintop" speech the night before he died, "There are some kinds of fire that water can't put out." He was on fire and so was the civil rights movement in the United States—with courage, clarity and commitment unto death.
Now another fire is burning. Its intent was not to consume Wall Street, but to occupy it, to make it our own, to become one with it in order to change it for the better. There is no other way to change something or someone for the better except to occupy it first. The only person you can occupy is yourself. That is why the only person who can change you for the better is you. Without your decision to change and your commitment to change, you will not change.
Now another fire is burning. Its intent was not to consume Wall Street, but to occupy it, to make it our own, to become one with it in order to change it for the better. There is no other way to change something or someone for the better except to occupy it first. The only person you can occupy is yourself. That is why the only person who can change you for the better is you. Without your decision to change and your commitment to change, you will not change.
Religions cannot change you. If you are angry, you will be angry. If you are righteous, you will be righteous. No dynamic other than your own ability to distinguish within yourself between love and fear—and choose love—can change you, moment by moment, decision by decision. In other words, the only things standing between you and the compassionate, wise and creative person you want to be are matters of choice. Your choice. No one can occupy your generosity except you. Who can occupy your patience when impatience roars through you? Who except you can choose not to act with judgment when all of your thoughts are judgmental? Your life is yours to live, no matter how you choose to live it. When you do not think about how you intend to live it, it lives you. When you occupy it, step into it consciously, you live it.
At its best, the Occupy movement expresses this, draws from it and creates with it. It is a movement of self-responsibility uniting countless self-responsible participants—an impossibility for the mind to grasp, but not for the heart. Commitment and creativity cannot be captured and handcuffed. Inspiration cannot be jailed. The heart cannot be contained. Who can occupy your heart except you? What will happen when you do?
Love,
Gary
At its best, the Occupy movement expresses this, draws from it and creates with it. It is a movement of self-responsibility uniting countless self-responsible participants—an impossibility for the mind to grasp, but not for the heart. Commitment and creativity cannot be captured and handcuffed. Inspiration cannot be jailed. The heart cannot be contained. Who can occupy your heart except you? What will happen when you do?
Love,
Gary
Saturday, March 10, 2012
Set your heart Free--By Martha Beck
Our hearts are imprisoned for just one reason: The only language they can speak is truth. Unlike the mind, which can be persuaded to accept the most bizarre ideas ("Look, it's the Hale-Bopp comet! Time to kill yourself!), your heart tells it like it is, without bothering to be tactful or socially appropriate. Free hearts rock boats, break rules, do things that disrupt the system—whether that system is a dysfunctional family, a bloated bureaucracy, or the whole wide world.
As a result, few of us speak the truth out loud. All our lives we've been hearing things like: What you are thinking/feeling/saying/becoming, etc., is stupid/rude/scandalous/sinful/depressing/ridiculous/unoriginal, etc. All the infinite variations on this theme convey just one message: Silence your heart or you will be rejected. Rejection hurts our little social-mammal hearts so much that just the threat of it convinces most of us to cooperate with our enemies. This is a two-step process: First we go dumb, learning never to speak our deepest truths. Then we go deaf, refusing to hear our own souls.
To release your heart, you simply reverse the two-step process by which you locked it up. First you begin to listen for messages from your heart—messages you may have been ignoring since childhood. Next you must take the daring, risky step of expressing your heart in the outside world. It's lucky this process is so simple, because it's also terrifying.
People with captive hearts often spend years thinking very hard about things like reawakening their passion or discovering their destiny. This never works, because such information is stored in the heart, not the brain, and is expressed by feelings, not thoughts.
Not to worry. Paying attention to any feeling unlocks your heart, and if subtle emotional nuance eludes you, physical sensations will do nicely. Try this exercise : Write a detailed description of everything you're feeling in your body. If you do this for more than ten minutes, you'll find that you've also started describing your emotions.
Think of This As "Shock" Therapy:
Once you begin listening to your heart, I guarantee it's going to say some things that shock you—otherwise, you wouldn't have locked it away in the first place. You may discover that your heart wants to spend your paycheck on flowers or wear purple spandex to a board meeting. You don't have to act on these impulses, but you must not judge or repress them.
Treat your heart like a tired, hurt child: Accept its tantrums, revenge fantasies, and pity parties, but don't get stuck in them. Say kind things to yourself: "It's okay that you love your goldfish more than your in-laws" or "Of course you want to stab Billy's third-grade teacher with a meat fork—all the moms do." When you acknowledge your forbidden feelings calmly, you'll find that you actually have more control over your actions. It's when feelings are repressed that they burst out in dangerous, unhealthy ways.
The more you tune in, the deeper the truths your heart will tell and the more intense your emotions will become. You may feel great pain about times others have hurt you—and, worse, times you have hurt others. But as this pain flows through you and begins to dissipate, you'll find something beneath it, something astonishingly powerful, something one philosopher called the "all-pervading radiant beauty" of your heart of hearts.
Treat your heart like a tired, hurt child: Accept its tantrums, revenge fantasies, and pity parties, but don't get stuck in them. Say kind things to yourself: "It's okay that you love your goldfish more than your in-laws" or "Of course you want to stab Billy's third-grade teacher with a meat fork—all the moms do." When you acknowledge your forbidden feelings calmly, you'll find that you actually have more control over your actions. It's when feelings are repressed that they burst out in dangerous, unhealthy ways.
The more you tune in, the deeper the truths your heart will tell and the more intense your emotions will become. You may feel great pain about times others have hurt you—and, worse, times you have hurt others. But as this pain flows through you and begins to dissipate, you'll find something beneath it, something astonishingly powerful, something one philosopher called the "all-pervading radiant beauty" of your heart of hearts.
Defy your inner jailer:
At this point you'll begin to realize that your heart is telling you where to steer your life. You'll know the next step because you will begin to long for anything that connects you to it.
When desire really comes from your heart, deciding to act on it will bring another strong sensation. You'll feel an extraordinary clarity, the sense that something inside you has clicked into place. Of course, your Inner Jailer might not agree. You may be flooded with reminders that your heart's instructions are stupid or boring or rude. Don't listen. Run.
When desire really comes from your heart, deciding to act on it will bring another strong sensation. You'll feel an extraordinary clarity, the sense that something inside you has clicked into place. Of course, your Inner Jailer might not agree. You may be flooded with reminders that your heart's instructions are stupid or boring or rude. Don't listen. Run.
Spread the word:
Toni Morrison said that "the function of freedom is to free someone else." This is the final step necessary for keeping your heart at liberty, and you do it in just one way: by telling your story. However you do it—a journal, an artistic creation, the pictures you hang on your walls, or the way you raise your children—telling your story demolishes the barriers between your heart and the outside world. I won't lie: This means that your heart will be exposed and, yes, broken. But it's important to remember that a heart is imprisoned not by being broken but by being silenced. There will be people (often the people you most want to please) who won't like what you say. It's going to hurt—and it's going to heal.
As you learn to live by heart, every choice you make will become another way of telling your story, calling your tribe, and liberating not only your heart but the hearts of others. This is the very definition of love, the process that makes all-too-human people and societies capable of true humanity. It will chart you a life's journey as unique and authentic as your fingerprint; send you out, full of hope and breathtaking exhilaration, onto paths you never thought you could travel. It is the way you were meant to exist. If you stop to listen, you'll realize that your heart has been telling you so all along.
Saturday, March 3, 2012
How to Escape the Matrix By Edwin Harkness Spina
The Matrix was one of the most popular and thought-provoking movies of all time. Viewers all over the world were captivated by the film’s primary message: People get into deep trouble when they mistake what they perceive for reality.
What most viewers do not realize is that prior to the release of this groundbreaking film, western intelligence agencies were already using the term "the Matrix" to describe today's world. This was in contrast to their work with remote viewers, who would "escape the matrix" to gather intelligence. Art truly does imitate life.
In the movie, the Matrix is an elaborate Artificial Intelligence computer simulation that's so captivating that people mistake it for reality. People perceive they are walking about and interacting with others, but their physical bodies are actually submerged in fluid-filled pods, "plugged into" the Matrix, while their vital life force is harnessed to power the Matrix.
After Neo (Keanu Reaves) learns the truth, with the help of Morpheus's (Lawrence Fishburne) training, he is able to overcome his misconception that the Matrix is reality. Neo rebels against the machines that create his false reality and, eventually, he escapes the limitations of the Matrix. To others, he has developed superhuman abilities, but, "in reality," he has merely recognized the truth.
Escaping the Matrix is a metaphor for the mystic path to enlightenment.
The Matrix can be defined as the world that we perceive, which includes the physical world, as well as higher planes of emotions and thoughts, which also affect us.
Within the Matrix are countless fear-based thoughts and emotions that condition us to accept limitations. We are taught that we have little power, and what little power we do have, we are advised to delegate to authority figures and experts. Swimming in a sea of negative thoughts, we are prompted to use our creative ability to imagine even more negative thoughts. Without introspection, the Matrix gets darker and more dense.
Anyone who blindly accepts these prevalent, negative thoughts will have his or her life path dictated by the Matrix.
But those who recognize that it is our collective thoughts and beliefs that power the Matrix will recognize the way out.
When we incarnate on earth, we temporarily forget the higher truth of who we are. Our life mission is to remember, to connect with our innermost self, so that we may transcend the Matrix.
The reality we perceive with our senses is not the true reality, but merely a small portion of reality, masquerading as the whole. But, unlike the "alternate reality" that Neo must extricate himself from, in our "reality," there is no need to rebel. Rather, our goal should be to transcend. We want to "be in this world, but not of it."
The outer world is a reflection of our inner thoughts and beliefs, whether individual or collective, which have been conditioned by our experience in the Matrix. Consequently, the Matrix is a learning environment, where we get feedback on how our thoughts manifest. Thankfully, our negative thoughts do not (typically) manifest instantaneously. Otherwise, we would risk the spontaneous destruction of our world by thinking negative thoughts
Using Meditation to Escape the Matrix
Clearing yourself of negative energies through daily meditation can provide a direct link to the "ultimate reality," i.e., the pure consciousness residing within each of us. As your negative beliefs are purified through regular contact with the "light" of your divine nature, unhealthy emotions, such as fear and anger, will naturally begin to diminish, and you’ll be free to transcend to higher states of consciousness. You will "download" more of your own true self, while simultaneously and automatically attracting others of similar vibration
Your world will become more synchronistic. You will repel angry, fearful people, and those who stick around will become calmer and more centered. You will radiate love. By simply being in higher consciousness, you will have a greater effect on the world than the most gifted orators and political leaders.
The higher your consciousness and energy are vibrating, the faster your thoughts will manifest. When you align with your innermost self, you are aligned more closely with the Source of all creation. At the apex of your individual consciousness, you are connected with The One. You then have at your disposal the entire universe to help you manifest the highest good for all.
In actuality, we are single points of awareness in the Oneness that is Reality. What we interpret as the physical world is the projection of this awareness, which is taking place in the Mind of God. We are, as Shakespeare pointed out, merely "actors" in a divine play.
When we wake up to this knowledge, the play does not stop. We are free to act or interact, in bliss and peace, unattached to the Matrix. We have within us the power to create "heaven on earth."
In my new program I teach various methods you can use to release fear, eliminate anger, dis-identify with your emotions, take back your power, listen to your inner master, and be yourself. The goal of all of these exercises is the same: to help you escape the Matrix.
Sunday, February 26, 2012
The Universe Always Says Yes By Aine Belton, Creator of Matrix Shift
Miracles are natural. When you awaken to the true nature of reality and discover it is not the solid world it appears to be and that you are its source not subject, you begin to experience life as the magical dream that it truly is.
The more you acknowledge yourself as the powerful co-creator that you are, the more you will step into a whole new way of living, creating and experiencing your life where synchronicities and serendipities abound and miracles no longer surprise you (in fact, you come to expect them!).
"There are two ways to live your life - one is as though nothing is a miracle, the other is as though everything is a miracle." —Albert Einstein
Your world is not separate from you; what's more it is malleable. Your heart and mind hold the keys to its mastery. What you believe to be real 'out there' are wavelengths of energy that correspond directly to your thoughts. It is you that determines what exists from the infinite field of possibility.
Your reality is a hologram of your consciousness, a reflection and extension of the entirety of your mind. When you change, so does your world. You are a miraculous manifesting machine creating your reality in every moment! You can't not create. The key is to become conscious of how you do so. This is the art of true alchemy.
You can create miracles by harnessing the tools of your consciousness. These include:
- Your beliefs, attitudes, thoughts and feelings
- Your desire - the fuel that breathes life into your dreams and seeds your intentions
- Your imagination - the boundless palate with which you craft your world
- Your positive emotional resonance - love, trust, gratitude, fun, etc.
- Your connection to your bright future - experiencing it 'for real' in your heart and mind NOW to engage future causation
- And your power of choice itself - the flagship of free will, that can direct and determine all preceding elements.
Not only can you create miracles consciously, you can also invite them into your life by the grace of co-creation, by allowing the universe to gift you, love you and bless you simply by asking and being open and willing to receive.
You both consciously and unconsciously create the world around you, yet you are not alone in the process. You are a co-creator with the source of life, what ever name you hold for such, that ever conspires in your favour and will perform any amount of miracles and magic for the attainment of your desires.
You both consciously and unconsciously create the world around you, yet you are not alone in the process. You are a co-creator with the source of life, what ever name you hold for such, that ever conspires in your favour and will perform any amount of miracles and magic for the attainment of your desires.
You deserve all that your heart desires. You are the only one that can stand in your way. Expand your vision of the possible and open to receive. The only limits are those that exist within your own mind. The universe always says yes. Will you?
The more you recognize that you are eternally connected to an all-loving infinitely abundant source, the more you will allow in the grace of co-creation. The fastest way to activate miracles in your life is through the gateway of love. Love is the highest vibration in the universe. You are a spiritual being born of love. The essence of who you are is love itself. You are inherently lovable and have always and will always be loved by the heart of creation. Miracles are love in action.
The universe loves you more than you are able to fully know. It loves you more than you love yourself. It loves you totally and unconditionally. There are no bounds to that love. You are loved beyond measure. There is nothing you can do to lose that love, and nothing you need do to win it.
The more you connect to this truth, the more magic and miracles you will allow into your life and the more effortless your successes will become, for you will realize there is no separation between you and the love of Source and anything you desire can be yours by choice.
The more you connect to the truth of who you are, your innocence, worth and magnificence, the more negative self-concepts and beliefs fall away as you experience yourself as the love of who you are and become an irresistible and miraculous magnet to the realities that you desire.
Saturday, February 25, 2012
GOING BEYOND THE LAW OF ATTRACTION By Ton Pascal
Our mind is in a constant dialogue with itself, sending out messages that will create our living experience according to our present perceptions. This mental chatter is our consciousness deciding whether or not we should have this or that, whether to run to or from, whether to think this or that, and what we are going to do next.
Our brain is incessantly working, the complex organic electric signals generated by our inner self, even when we are dreaming. What we perceive now as true and good for us, is instantly converted into a powerful energy. This force will support all actions, people and experiences, for what we think, at this very moment in time, are our personal needs or desires. And le voilà, we sent out our message into the cosmos. These thoughts are a powerful energy that will seek out and connect us with a similar, complementary twin force. This is what we call The Law of Attraction.
Did you ever stop to think about all the people, incidents and experiences that have come into your life? People come into your life for "a reason, a season and a lifetime", says the old prayer. But, why? This doesn't happen by sheer coincidence. In this instance, you have to look beyond the Law of Attraction for the reason. Someone is in your life because you have expressed, either consciously or subconsciously to yourself, a need or a wish.
In our ever-evolving society, even the most timid, reserved or reclusive person has someone or something connecting with him or her every day. Whether it is by telephone, Internet, fax, or direct contact, people are coming into our lives, creating for us a new living experience every moment, every day. With these connections, we are constantly creating and recreating our own reality with every thought and action we take. This is how the Law of Attraction works.
Be very careful here and pay good attention to your thoughts-this power doesn't discriminate. It will bring to you exactly what you had in mind then, be it good or bad. The Law of Attraction will bring everything you wish for into your life. Just for you, a vast supply of the most incredible gifts are stored there, in the "warehouse" of the universe. Good and bad, heaven and hell, neatly stored for you to choose from and take home.
The perception you have of yourself, be it conscious or unconscious, is the guide and the road map with which this universal force will match up and populate your life. Just remember, this reality will change every time you change your perceptions, as will the world around you. For some people this principle is somehow frightening! They are usually people who are not even aware that their perceptions are of the negative kind. Life for them looks like a lovely movie going bad all of a sudden. All that they consciously wanted, needed, or desired was a good husband/wife, a great job or a good place to live. What did they get? A moronic, abusive, disgusting partner, or a boss who is a bully. and let's not mention the living conditions!
What went wrong? People living this kind of nightmarish reality seem to be still attached to perceptions from a past that is no longer healthy and fulfilling for them. Very often, they perceive themselves as the "bad boy" or "bad girl" that their parents often told them they were. They are often moody, distant and lacking in self-confidence. They haven't yet been able to detach from their early perceptions inflicted on them by parents, friends, companions, or the system. If you find yourself in this predicament, get out of there fast!
A simple test is to look at yourself in the mirror and say, "I love myself." What did you get back, a beautiful smile or resistance? Do you need help? Look for articles on affirmations and start studying them at once. You know that you are in a state of attachment when you feel that what comes out of your mouth doesn't bounce well with your heart; or that when you do your daily affirmations, there is a sense of panic and a need to control your thoughts.
Being detached is being non-resistant, transforming panic into peace of mind. In this state of mind you allow life to flow normally, positively and peacefully. It is only in this state that you can create the reality you truly desire. You maximize the power of your mind and align yourself directly with the energy source, thus quickly manifesting your desires-you went beyond of the Law of Attraction. This cosmic force and energy is not there to judge or suggest a different path for you. It accepts your thoughts and wishes as law.
When you know, understand, and live your life as one universal mind, detachment comes easily and you'll see and create your world quite differently. A good exercise is to start your day with positive affirmations. You will immediately find out if you are still attached to old perceptions or not. Work on it! When you feel good and positive about yourself, the path for your positive energy is open, and the planet and your community succeeds.
Now that you have learned how to build the emotional foundation for positive living, life becomes quite enjoyable. You can now move on and be the teacher, support and friend other positive people want so much to connect with. Have a great and happy journey.
Our brain is incessantly working, the complex organic electric signals generated by our inner self, even when we are dreaming. What we perceive now as true and good for us, is instantly converted into a powerful energy. This force will support all actions, people and experiences, for what we think, at this very moment in time, are our personal needs or desires. And le voilà, we sent out our message into the cosmos. These thoughts are a powerful energy that will seek out and connect us with a similar, complementary twin force. This is what we call The Law of Attraction.
Did you ever stop to think about all the people, incidents and experiences that have come into your life? People come into your life for "a reason, a season and a lifetime", says the old prayer. But, why? This doesn't happen by sheer coincidence. In this instance, you have to look beyond the Law of Attraction for the reason. Someone is in your life because you have expressed, either consciously or subconsciously to yourself, a need or a wish.
In our ever-evolving society, even the most timid, reserved or reclusive person has someone or something connecting with him or her every day. Whether it is by telephone, Internet, fax, or direct contact, people are coming into our lives, creating for us a new living experience every moment, every day. With these connections, we are constantly creating and recreating our own reality with every thought and action we take. This is how the Law of Attraction works.
Be very careful here and pay good attention to your thoughts-this power doesn't discriminate. It will bring to you exactly what you had in mind then, be it good or bad. The Law of Attraction will bring everything you wish for into your life. Just for you, a vast supply of the most incredible gifts are stored there, in the "warehouse" of the universe. Good and bad, heaven and hell, neatly stored for you to choose from and take home.
The perception you have of yourself, be it conscious or unconscious, is the guide and the road map with which this universal force will match up and populate your life. Just remember, this reality will change every time you change your perceptions, as will the world around you. For some people this principle is somehow frightening! They are usually people who are not even aware that their perceptions are of the negative kind. Life for them looks like a lovely movie going bad all of a sudden. All that they consciously wanted, needed, or desired was a good husband/wife, a great job or a good place to live. What did they get? A moronic, abusive, disgusting partner, or a boss who is a bully. and let's not mention the living conditions!
What went wrong? People living this kind of nightmarish reality seem to be still attached to perceptions from a past that is no longer healthy and fulfilling for them. Very often, they perceive themselves as the "bad boy" or "bad girl" that their parents often told them they were. They are often moody, distant and lacking in self-confidence. They haven't yet been able to detach from their early perceptions inflicted on them by parents, friends, companions, or the system. If you find yourself in this predicament, get out of there fast!
A simple test is to look at yourself in the mirror and say, "I love myself." What did you get back, a beautiful smile or resistance? Do you need help? Look for articles on affirmations and start studying them at once. You know that you are in a state of attachment when you feel that what comes out of your mouth doesn't bounce well with your heart; or that when you do your daily affirmations, there is a sense of panic and a need to control your thoughts.
Being detached is being non-resistant, transforming panic into peace of mind. In this state of mind you allow life to flow normally, positively and peacefully. It is only in this state that you can create the reality you truly desire. You maximize the power of your mind and align yourself directly with the energy source, thus quickly manifesting your desires-you went beyond of the Law of Attraction. This cosmic force and energy is not there to judge or suggest a different path for you. It accepts your thoughts and wishes as law.
When you know, understand, and live your life as one universal mind, detachment comes easily and you'll see and create your world quite differently. A good exercise is to start your day with positive affirmations. You will immediately find out if you are still attached to old perceptions or not. Work on it! When you feel good and positive about yourself, the path for your positive energy is open, and the planet and your community succeeds.
Now that you have learned how to build the emotional foundation for positive living, life becomes quite enjoyable. You can now move on and be the teacher, support and friend other positive people want so much to connect with. Have a great and happy journey.
Wednesday, February 22, 2012
The 48 Laws of Power- By Robert Greene and Joost Elffers
The 48 Laws of Power is a 1998 book by Robert Greene and Joost Elffers. The book shares thematic elements with Niccolò Machiavelli's The Prince and has been compared to Sun-Tzu's classic treatise The Art of War.
Law 1
Never Outshine the Master
Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite - inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.
Law 2
Never put too Much Trust in Friends, Learn how to use Enemies
Be wary of friends - they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
Law 3
Conceal your Intentions
Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelope them in enough smoke, and by the time they realize your intentions, it will be too late.
Law 4
Always Say Less than Necessary
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
Law 5
So Much Depends on Reputation – Guard it with your Life
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
Law 6
Court Attention at all Cost
Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Law 7
Get others to do the Work for you, but Always Take the Credit
Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.
Law 8
Make other People come to you – use Bait if Necessary
When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards.
Law 9
Win through your Actions, Never through Argument
Any momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
Law 10
Infection: Avoid the Unhappy and Unlucky
You can die from someone else's misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.
Law 11
Learn to Keep People Dependent on You
To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.
Law 12
Use Selective Honesty and Generosity to Disarm your Victim
One sincere and honest move will cover over dozens of dishonest ones. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will. A timely gift – a Trojan horse – will serve the same purpose.
Law 13
When Asking for Help, Appeal to People's Self-Interest, Never to their Mercy or Gratitude
If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.
Law 14
Pose as a Friend, Work as a Spy
Knowing about your rival is critical. Use spies to gather valuable information that will keep you a step ahead. Better still: Play the spy yourself. In polite social encounters, learn to probe. Ask indirect questions to get people to reveal their weaknesses and intentions. There is no occasion that is not an opportunity for artful spying.
Law 15
Crush your Enemy Totally
All great leaders since Moses have known that a feared enemy must be crushed completely. (Sometimes they have learned this the hard way.) If one ember is left alight, no matter how dimly it smolders, a fire will eventually break out. More is lost through stopping halfway than through total annihilation: The enemy will recover, and will seek revenge. Crush him, not only in body but in spirit.
Law 16
Use Absence to Increase Respect and Honor
Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.
Law 17
Keep Others in Suspended Terror: Cultivate an Air of Unpredictability
Humans are creatures of habit with an insatiable need to see familiarity in other people's actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.
Law 18
Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous
The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.
Law 19
Know Who You're Dealing with – Do Not Offend the Wrong Person
There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs' clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.
Law 20
Do Not Commit to Anyone
It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.
Law 21
Play a Sucker to Catch a Sucker – Seem Dumber than your Mark
No one likes feeling stupider than the next persons. The trick, is to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.
Law 22
Use the Surrender Tactic: Transform Weakness into Power
When you are weaker, never fight for honor's sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other check you infuriate and unsettle him. Make surrender a tool of power.
Law 23
Concentrate Your Forces
Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.
Never Outshine the Master
Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite - inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.
Law 2
Never put too Much Trust in Friends, Learn how to use Enemies
Be wary of friends - they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
Law 3
Conceal your Intentions
Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelope them in enough smoke, and by the time they realize your intentions, it will be too late.
Law 4
Always Say Less than Necessary
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
Law 5
So Much Depends on Reputation – Guard it with your Life
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
Law 6
Court Attention at all Cost
Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Law 7
Get others to do the Work for you, but Always Take the Credit
Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.
Law 8
Make other People come to you – use Bait if Necessary
When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards.
Law 9
Win through your Actions, Never through Argument
Any momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
Law 10
Infection: Avoid the Unhappy and Unlucky
You can die from someone else's misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.
Law 11
Learn to Keep People Dependent on You
To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.
Law 12
Use Selective Honesty and Generosity to Disarm your Victim
One sincere and honest move will cover over dozens of dishonest ones. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will. A timely gift – a Trojan horse – will serve the same purpose.
Law 13
When Asking for Help, Appeal to People's Self-Interest, Never to their Mercy or Gratitude
If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.
Law 14
Pose as a Friend, Work as a Spy
Knowing about your rival is critical. Use spies to gather valuable information that will keep you a step ahead. Better still: Play the spy yourself. In polite social encounters, learn to probe. Ask indirect questions to get people to reveal their weaknesses and intentions. There is no occasion that is not an opportunity for artful spying.
Law 15
Crush your Enemy Totally
All great leaders since Moses have known that a feared enemy must be crushed completely. (Sometimes they have learned this the hard way.) If one ember is left alight, no matter how dimly it smolders, a fire will eventually break out. More is lost through stopping halfway than through total annihilation: The enemy will recover, and will seek revenge. Crush him, not only in body but in spirit.
Law 16
Use Absence to Increase Respect and Honor
Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.
Law 17
Keep Others in Suspended Terror: Cultivate an Air of Unpredictability
Humans are creatures of habit with an insatiable need to see familiarity in other people's actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.
Law 18
Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous
The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.
Law 19
Know Who You're Dealing with – Do Not Offend the Wrong Person
There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs' clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.
Law 20
Do Not Commit to Anyone
It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.
Law 21
Play a Sucker to Catch a Sucker – Seem Dumber than your Mark
No one likes feeling stupider than the next persons. The trick, is to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.
Law 22
Use the Surrender Tactic: Transform Weakness into Power
When you are weaker, never fight for honor's sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other check you infuriate and unsettle him. Make surrender a tool of power.
Law 23
Concentrate Your Forces
Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.
Law 24
Play the Perfect Courtier
The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the mot oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.
Play the Perfect Courtier
The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the mot oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.
Law 25
Re-Create Yourself
Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.
Law 26
Keep Your Hands Clean
You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat's-paws to disguise your involvement.
Law 27
Play on People's Need to Believe to Create a Cultlike Following
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
Law 28
Enter Action with Boldness
If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.
Re-Create Yourself
Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.
Law 26
Keep Your Hands Clean
You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat's-paws to disguise your involvement.
Law 27
Play on People's Need to Believe to Create a Cultlike Following
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
Law 28
Enter Action with Boldness
If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.
Law 29
Plan All the Way to the End
The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.
Law 30
Make your Accomplishments Seem Effortless
Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work – it only raises questions. Teach no one your tricks or they will be used against you.
Law 31
Control the Options: Get Others to Play with the Cards you Deal
The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma: They are gored wherever they turn.
Law 32
Play to People's Fantasies
The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses.
Law 33
Discover Each Man's Thumbscrew
Everyone has a weakness, a gap in the castle wall. That weakness is usually an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.
Law 34
Be Royal in your Own Fashion: Act like a King to be treated like one
The way you carry yourself will often determine how you are treated; In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally and confident of your powers, you make yourself seem destined to wear a crown.
Law 35
Master the Art of Timing
Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.
Law 36
Disdain Things you cannot have: Ignoring them is the best Revenge
By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.
Law 37
Create Compelling Spectacles
Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.
Law 38
Think as you like but Behave like others
If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.
Law 39
Stir up Waters to Catch Fish
Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.
Law 40
Despise the Free Lunch
What is offered for free is dangerous – it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price – there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Law 41
Avoid Stepping into a Great Man's Shoes
What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.
Law 42
Strike the Shepherd and the Sheep will Scatter
Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.
Law 43
Work on the Hearts and Minds of Others
Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
Law 44
Disarm and Infuriate with the Mirror Effect
The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of Mirror Effect.
Law 45
Preach the Need for Change, but Never Reform too much at Once
Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.
Law 46
Never appear too Perfect
Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.
Law 47
Do not go Past the Mark you Aimed for; In Victory, Learn when to Stop
The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
Law 48
Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.
Plan All the Way to the End
The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.
Law 30
Make your Accomplishments Seem Effortless
Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work – it only raises questions. Teach no one your tricks or they will be used against you.
Law 31
Control the Options: Get Others to Play with the Cards you Deal
The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma: They are gored wherever they turn.
Law 32
Play to People's Fantasies
The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses.
Law 33
Discover Each Man's Thumbscrew
Everyone has a weakness, a gap in the castle wall. That weakness is usually an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.
Law 34
Be Royal in your Own Fashion: Act like a King to be treated like one
The way you carry yourself will often determine how you are treated; In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally and confident of your powers, you make yourself seem destined to wear a crown.
Law 35
Master the Art of Timing
Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.
Law 36
Disdain Things you cannot have: Ignoring them is the best Revenge
By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.
Law 37
Create Compelling Spectacles
Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.
Law 38
Think as you like but Behave like others
If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.
Law 39
Stir up Waters to Catch Fish
Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.
Law 40
Despise the Free Lunch
What is offered for free is dangerous – it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price – there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Law 41
Avoid Stepping into a Great Man's Shoes
What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.
Law 42
Strike the Shepherd and the Sheep will Scatter
Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.
Law 43
Work on the Hearts and Minds of Others
Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
Law 44
Disarm and Infuriate with the Mirror Effect
The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of Mirror Effect.
Law 45
Preach the Need for Change, but Never Reform too much at Once
Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.
Law 46
Never appear too Perfect
Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.
Law 47
Do not go Past the Mark you Aimed for; In Victory, Learn when to Stop
The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
Law 48
Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.
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